1. Maugie Lyons :

      Maugie Lyons has a strong background in hospitality and a passion for service. A grounding in international hospitality sales and marketing for InterContinental Hotels, Accor and The Lensbury. She has specialised in building and developing business in independent and heritage venues in the conference and events sector.

      This has included:

      • Developing a new market for the Royal Horticultural Halls  (RHS) & Conference Centre and launching new venues including The Glasshouse Wisley, board posts at RHH (RHS Commercial board);
      • Founding and board roles with Unique Venues of London (UVL), The Westminster Collection and MPI (Meeting Professionals International);
      • Recent collaborations with the Meeting Industry Association, (MIA) on their AIM scheme Venues of Excellence and IACC (international Association of Conference Centres);
      • Consulting for Syon House, Alexandra Palace and the Courtauld Institute resulted in increased unique events, weddings, conferences and increased catering commission.

      Maugie has extensive experience of preparing launch plans, developing marketing and brand strategy, enabling teams to convert and deliver event sales. Feasibility studies, competitors analysis social and online analysis, consumer data and booking system reporting, form part of the delivery and consultancy process. events, event venues and service are her passions.

      Nigel Mills :

      Nigel is an experienced hotel and leisure professional. He is from an operational and managerial background in hotels, having worked for Marriott, and has worked in the consulting arena since 2000. During this time he has worked as a Consultant at PKF and held Senior Consultancy roles at HLL Humberts Leisure/GVA RGA Consulting.

      Nigel has worked for a broad range of clients including financial institutions, developers, public sector organisations and national hotel and leisure operators. His areas of expertise include:

      • Hotel market demand and financial feasibility studies.
      • Options and scoping appraisals for proposed leisure developments.
      • Critiquing business plans and financial market due diligence.
      • Market appraisals covering a range of leisure uses including urban leisure, serviced accommodation, golf, spa, health and fitness and hospitality.
      • Market evidence to support change of use / planning applications.
      • Expert witness and advice for planning appeals for hotel projects

      Nigel is based in the South-West of England

      Ian Parkinson :

      Ian is a seasoned hotel operator, specialising in the management and sales development of large conference and training venues.  He also has a proven track record in the hotel and leisure industry operating and managing destination hotels, waterparks and spas, in particular Alton Towers Resort and Bourne Leisure.

      Ian’s specialist areas of expertise are:

      • Perceptive driver of change in sales planning, diary management and conversion of enquiries in the Conference and Training arena
      • Understanding and Managing conference centres within Unique venues
      • Operational and Facilities Management scrutiny in Conference and Leisure markets
      • Waterpark experience in Sales, operations and implementation as an additional facility
      • Change management and alignment with new structures and cultures.

      Ian is based in the Midlands/North of England

      Elena Dimitrova - Researcher :

      Elena has worked with  Bridget Baker Consulting since 2015.   Elena's key skills include the following:

      • Market research and data analysis for hotels and conference centres located in the UK and abroad.
      • From working at an insolvency practice, experienced in dealing with businesses going through financial difficulties, including companies in the hospitality sector.
      • Fluent in Spanish and Bulgarian.

      John Ashworth :

      An independent consultant, John specialises in the leisure sport and tourism industries. He has big firm consulting experience with Coopers & Lybrand and PKF (Pannell Kerr Forster), where he was a partner in the firm. Working independently since 1994 his clients have included developers, resorts and hotels, clubs and public sector and tourism organisations.

      John’s skills include:

      • Improving the profitability of leisure businesses, market repositioning and operational change
      • Reviewing current performance and business prospects for 3rd party investors, lenders and purchasers
      • Preparing and implementing marketing and sales strategies for club memberships and associated real estate
      • Supporting planning applications for sport and leisure developments
      • Market and financial feasibility studies